Importance of Colors in Website Design

There’s more to websites than just images and text. A website is a marketing tool, representing the company, owner, employees and products. Beyond that, it is a personality. A website is a personality? Yes. It portrays a positive or negative symbolism and/or emotion. Importance of Color in Web Design In a face-to-face meeting our bodies and faces portray unspoken meanings. We smile, gesture, laugh, and become nervous. It’s these little nuances that help us communicate. A website does exactly the same thing. The difference is: a website does it with color. Colors themselves contain a cornucopia of meaning. They can make us happy, sad, angry, comfortable, nervous, and even trusting. While it seems simple enough to choose a graphic and then design a site around that graphic, you may unintentionally be presenting a derogatory impression. The colors may contradict the content in unintended ways. Colors and their meanings Green and white work well together, but in Japan a white carnation signifies death and a green hat in China means a man’s wife is cheating on him. A green hat with a white carnation in the brim wouldn’t be a good choice for a company logo. However, green is the easiest color on the eye; it has a calming effect which is why it is most used in hospitals. It relaxes the patients. Different shades of green have different meanings: yellow-greens are the least preferred colors by consumers. Source: https://webdesignvalley.com/importance-of-color-in-web-design/