Cost per click by countries
We know that the Cost Per Click or CPC rate differs by country, advertisers don’t pay equally for all countries, some countries have a higher CPC rate than the others. Cost Per Click doesn’t carry a fixed rate though, but we can consider the average CPC by country.
What is the Cost Per Click or CPC? Cost Per Click refers to how much advertisers pay for a click-through of their ads. CPC is very important because it'll determine the financial success especially if you are a publisher/advertiser of these advertising networks.
Let’s know, which countries have the highest CPC rate and which countries have the lowest. The comparative CPC rate data can help you to understand advertising costs/earnings.
Average Cost Per Click (CPC) by Country
Here's the geographical map for the average CPC rate by a country:
As an advertiser, you have to pay more if a visitor click-through your ads from the red-colored countries.
And here’s the chart of the countries represented on the map, chart ordered by the highest average cost per click to the lowest average cost per click, compared to the US average CPC (100%) which is between $1 and $2 on the Google Search for a high volume keyword.
| Average CPC | Countries |
| 110 – 101 % | United Arab Emirates |
| 100 – 096 % | Austria, United States |
| 095 – 091 % | Australia, Brazil |
| 090 – 086 % | New Zealand, United Kingdom |
| 085 – 081 % | Canada, Chile |
| 080 – 076 % | Italy, Switzerland |
| 075 – 071 % | Germany, Turkey |
| 070 – 066 % | Finland, Jamaica, Norway |
| 065 – 061 % | Dominican Republic, Ireland |
| 060 – 056 % | Greece, Iceland, Portugal |
| 055 – 051 % | Japan, Lebanon, Spain, Sweden |
| 050 – 046 % | Armenia, Cambodia, Israel, Mexico, South Africa |
| 045 – 041 % | Algeria, Belize, Denmark, Nepal, Netherlands, Singapore, Thailand |
| 040 – 036 % | Croatia, France, Indonesia, Macedonia, Nicaragua, Oman, Rwanda, Saudi Arabia, Trinidad and Tobago |
| 035 – 031 % | Belgium, Bulgaria, Egypt, Kuwait, Libya, Panama, Romania, Uganda |
| 030 – 026 % | Albania, Costa Rica, El Salvador, Jordan, Kenya, Malaysia, Peru, South Korea, Tunisia, Zimbabwe |
| 025 – 021 % | Argentina, Bahamas, Bangladesh, India, Hungary, Morocco, Philippines, Slovakia, Sri Lanka, Uruguay, Vietnam |
| 020 – 016 % | Bolivia, Colombia, Ecuador, Luxembourg, Mauritius, Namibia, Pakistan, Poland, Qatar, Russia |
| 015 – 011 % | Bahrain, China, Guyana, Latvia, Lithuania, Montenegro, Tanzania, Venezuela |
| 010 – 006 % | Liberia, Moldova, Serbia, Slovenia, Ukraine, Others (limited data)! |
Percentages calculated compared to the US CPC (100%). Suppose, cost per click in the US for a specific keyword is 2$, then it would be 0.8$ in France (40%) for the same keyword. Unfortunately, some countries (like Kenya) are missing from this list because we don’t have data for these countries.